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iPhone "Gorilla Glass"
In the 1960s, Corning Glass had developed a very durable type of glass they called "gorilla glass", because it was so tough. They had stopped making it, but in 2005 the CEO of Corning (Wendell Weeks) explained the material to Jobs, who immediately wanted to use gorilla glass for the first iPhone.
“Steve Jobs described [to Corning Glass' CEO, Wendell Weeks] the type of glass Apply wanted for the iPhone, and Weeks told him that Corning had developed a chemical exchange process in the 1960s that led to what they dubbed ‘gorilla glass.’
It was incredibly strong, but it had never found a market, so Corning quit making that. Steve Jobs said he wanted as much gorilla glass as Corning could make with in six months. ‘We don’t have the capacity,’ Weeks replied. ‘None of our plants make the glass now.’
'Don't be afraid,' Jobs replied. This stunned Weeks, who was good-humored and confident but not used to Jobs' reality distortion field. He tried to explain that a false sense of confidence would not overcome engineering challenges, but that was a premise that Jobs had repeatedly shown he didn't accept. He stared at Weeks unblinking. 'Yes, you can do it,' he said. 'Get your mind around it. You can do it."
"As Weeks retold this story, he shook his head in astonishment. ‘We did it in under six months,’ he said. ‘We produced a glass that had never been made.' "Corning's facility in Harrisburg, Kentucky, which had been making LCD displays, was converted almost overnight to make gorilla glass full-time. 'We put our best scientists and engineers on it, and we just made it work.' In his airy office, Weeks has just one framed memento on display. It's a message Jobs sent the day the iPhone came out: 'We couldn't have done it without you.'"
It’s clear that Steve never accepted it when someone said: “This is the way things are.” He never accepted it when someone said:
“This can’t be done. But what was Job’s worldview that had him not accept the statement: “It can’t be done”
MY COMMENTS- Steve jobs paid his attention to final result. He removed "How to" part here. Universe did it for him as LCD factory was converted into Glass factory overnight.
In the 1960s, Corning Glass had developed a very durable type of glass they called "gorilla glass", because it was so tough. They had stopped making it, but in 2005 the CEO of Corning (Wendell Weeks) explained the material to Jobs, who immediately wanted to use gorilla glass for the first iPhone.
“Steve Jobs described [to Corning Glass' CEO, Wendell Weeks] the type of glass Apply wanted for the iPhone, and Weeks told him that Corning had developed a chemical exchange process in the 1960s that led to what they dubbed ‘gorilla glass.’
It was incredibly strong, but it had never found a market, so Corning quit making that. Steve Jobs said he wanted as much gorilla glass as Corning could make with in six months. ‘We don’t have the capacity,’ Weeks replied. ‘None of our plants make the glass now.’
'Don't be afraid,' Jobs replied. This stunned Weeks, who was good-humored and confident but not used to Jobs' reality distortion field. He tried to explain that a false sense of confidence would not overcome engineering challenges, but that was a premise that Jobs had repeatedly shown he didn't accept. He stared at Weeks unblinking. 'Yes, you can do it,' he said. 'Get your mind around it. You can do it."
"As Weeks retold this story, he shook his head in astonishment. ‘We did it in under six months,’ he said. ‘We produced a glass that had never been made.' "Corning's facility in Harrisburg, Kentucky, which had been making LCD displays, was converted almost overnight to make gorilla glass full-time. 'We put our best scientists and engineers on it, and we just made it work.' In his airy office, Weeks has just one framed memento on display. It's a message Jobs sent the day the iPhone came out: 'We couldn't have done it without you.'"
It’s clear that Steve never accepted it when someone said: “This is the way things are.” He never accepted it when someone said:
“This can’t be done. But what was Job’s worldview that had him not accept the statement: “It can’t be done”
MY COMMENTS- Steve jobs paid his attention to final result. He removed "How to" part here. Universe did it for him as LCD factory was converted into Glass factory overnight.
*****
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